About Us
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Garland Beaufort Limited was born in Nottinghamshire, England.
Robin Hood country.
We don’t redistribute wealth by stealing from the rich to give to the poor; yet, operating within the health and wellbeing sector, we do help to redistribute health and wellbeing to those in need.
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From 1970s childhood, our director was fascinated by the body and its ability to adapt in response to a training stimulus; how we can become faster, stronger, leaner and fitter through nutrition and exercise. He adored both playing and watching sport. His heroes were Sebastian Coe from the world of athletics; the cricketer, Ian Botham; and the boxer Muhammad Ali, who famously said:
“The fight is won or lost far away from witnesses—behind the lines, in the gym, and out there on the road, long before I dance under those lights.”
This struck a chord: the idea that even The Greatest understood that he was not immune to the effort that we must all put forth in pursuit of our desires, sporting or otherwise.
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~ Bridging the gap between aesthetics and longevity ~
Philosophy, art, literature, and divinity are replete with the idea that we are all born inherently beautiful. We believe that with tailored diet, including adequate protein; progressive resistance training; recovery and sleep protocols; and consistency, we can help our clients, at any age and any ability, better bridge the gap between aesthetics and longevity. They will feel better about themselves in stronger, more conditioned, more mobile, and therefore more able, bodies.
Vision and Core Values
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Our vision is to help our clients replace physical dissatisfaction with physical pride; to build strength where there was weakness; lightness where there was heft; stability where there was fragility; and mobility where there was restriction. Thus, it is to bring a sense of well-being and happiness where there was frustration and discontent.
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Nothing is more valuable to us than our clients’ personal development and success. Our success is indelibly linked to theirs.
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Our business is built on client partnerships; without trust, loyalty, and honesty as our foundation, we have no business.
In an industry that is often confusing, overpromising, and dogmatic, we take pride in offering our clients simple, authentic communication, pragmatic advice, and effective solutions.
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People are unique: both biologically (age, genetics, physical capability) and biographically (life experience and lifestyle). Therefore, we don’t start by imposing solutions: rather we seek to understand our clients’ reality, their circumstances, their capabilities, their schedule, and their starting point before designing solutions.
In plan design, we are guided by what has been historically proven to be highly effective, and by an objective pursuit of empirical and scientific sports science evidence. We prefer to do this, rather than aligning with gurus and self-proclaimed experts, fleeting media health fads, or rigid fitness ideology.
Sports science research is evolving rapidly; in the last decade alone, approximately 100,000 peer-reviewed papers have been published. We constantly review and assess the evolving research and incorporate best practice.
We seek the truth, yet we never claim to own it.
Credentials
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Able to review data, scientific literature, and the latest fitness studies and trends with a critical eye.
In-depth knowledge of human biomechanics.
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Under the direct tutelage of Tal Ben Shahar (author of Happier), and direction from Martin Seligman (the founder of positive psychology), studied the foundations of positive psychology and its application in leading more productive and fulfilled lives.
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25 years’ hands-on management experience in global tier-1 consultancy.
Highly experienced in large-scale program design and a successful track record of delivering results against the plans.
Excellent communication, guidance, skills development, and motivation to help people achieve their goals.
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Chartered Institute for Management of Sport & Physical Activity endorsed coach.
Qualified and registered Personal Trainer and Gym Instructor.
Ofqual regulated (The Office of Qualifications and Examinations Regulation).
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Owner of a previously young, now middle-aged body, with a demanding work and family life.
Lifelong passion for sport and adores helping others make meaningful improvements in how they look and feel, whatever their starting point.
30 years’ experience in weight management and exercise protocols.
Currently trains clients from ages 16 to 90.
Alistair & family ~ Bahrain, 2013